![]() ![]() Rumor has it that the music video for Full Blast was filmed a the world famous "Room" in to other music videos from artists like Busta Rhymes and 50 Cent. This one had a single, Hard Times, released in late 2004. His Hammertime Holdings company floundered and no other release has been made from his WorldHit Studios record company.Īs early as 2003, production began on Full Blast, another Hammer album. Due to the rough surrounding neighborhood, the multi-million dollar house was valued at less than half its construction cost after completion.Ĭaught up in the September 11 crisis, Hammer rushed production and release of the album Active Duty in late 2001. Much of this money was lost on a large mansion that Burrell had built in South Central Los Angeles. In these appearances, Burrell admitted that he was broke after squandering more than $20 million. In 1997, MC Hammer (who by that time had readopted the MC) was the subject of an episode of the The Oprah Winfrey Show and the VH1 series Behind the Music. The album, "Greatest Hits", featured 12 MC Hammer hits. In 1996, Burrell signed with EMI Records, which saw the release of a compilation of Hammer's chart topping songs. After the death of Shakur in 1996, Burrell left the record company. Their collaborative efforts are yet to be released. However, Burrell did record music with Shakur. The label did not release any of Hammer's music while he was with them. Hammer next signed with Death Row Records, then home to Gangsta Rap stars Snoop Dogg and Tupac Shakur. Sales dropped from his previous albums and after 1995's Inside Out, Giant Records dropped Burrell from their roster of artists. To adapt to the changing landscape of hip-hop, his next album was a more aggressive gangsta rap-style record titled, The Funky Headhunter. Later, Hammer switched record labels and signed with Giant Records. Another hit came soon after, with "Addams Groove" (which appeared on both The Addams Family motion picture soundtrack and the vinyl version of Too Legit to Quit). Though the album was, by and large, no more critically accepted than his first, sales were strong and the title track was yet another hit. Burrell took the opportunity to answer his critics on certain songs on the album. He was even given his own Saturday morning cartoon in 1990 on the ABC network.Īfter dropping the MC from his stage name, Burrell released Too Legit to Quit in 1991. ![]() Soon, MC Hammer dolls, lunchboxes, clothing, and other apparrel were marketed. Despite the criticisms, MC Hammer's career remained highly successful. He was mocked in music videos by 3rd Bass and Ice Cube. The film which included excerpts from the performance were broadcast on One World a multicultural series for Central Television.Ī critical backlash began brewing over the repetitive nature of his lyrics, his clean cut image, and his perceived over-reliance on sampling others' hooks for the basis of his singles. Pogus Caesar, a black director interviewed Hammer, and the artist spoke openly about success, life, and religion. During 1990 Hammer toured extensively in Europe which included a sell out concert at NEC Birmingham. The album eventually went on to become the first hip-hop album to reach diamond status (more than 10 million units sold). His second album, 1990's Please Hammer Don't Hurt 'Em included the highly successful single " U Can't Touch This", which sampled "Superfreak" ( Rick James), "Have You Seen Her" ( cover of the Chi-Lites) and "Pray" (sampled from Prince's "When Doves Cry"). The title song, "Turn This Mutha Out", and "Feel My Power" saw heavy rotation on R&B/Hip-Hop radio stations. The album eventually went triple-platinum (more than 3 million units sold). His debut album was then re-released as Let's Get It Started. Eventually, he signed to Capitol Records after a substantial signing bonus was added to his contract. The album sold over 60,000 copies, which led to several offers from major labels.īurrell initially refused to sign a contract from Capitol Records. His debut album was Feel My Power ( 1987), produced by Felton Pilate (of Con Funk Shun). He instead joined the Navy and, upon his return, began performing music in clubs and started his own record label, Bust It. Though Hammer wanted to be a professional baseball player, he did not catch on in a professional organization. A's players named him "Little Hammer" because of his resemblance to slugger "Hammerin'" Hank Aaron. In reality, his job was to report to Finley on what was happening with the team, since Finley did not live in Oakland. Finley named the boy his "executive vice president," and he served in that capacity until 1980. Finley, owner of the Oakland Athletics baseball team, noticed the boy performing outside of the stadium. ![]() MC Hammer was born in Oakland, California. ![]()
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